Two light-skinned women with dark hair wearing headphones with microphones in front of them on boom arms. Both are smiling and looking at the camera.

People can’t believe in ideas they can’t see

When Rebecca Undem interviewed me, she shared a story that helps explain why some people just don’t seem to get excited by your idea. Rebecca bought and rehabbed an old building in Oakes, North Dakota, (population 1800) to support and develop more local businesses with coworking, an event venue, conference space, training space and a…