I love everything about business fairs, except where they are held

I’m a fan of business fairs. These are the kind of event where different businesses come together in one place and set up booths or displays. Good fairs bring together business people with new customers and with each other. It’s good for everyone.  In my area, we often see craft fairs where people who make all…

The best comeback to “We tried that once.”

“We tried that once.” It’s like the ultimate small town insult to your big ideas.  My friend Deb Brown has the best comeback. She always answers with, “Great! What did you learn?”  “We already tried that” often comes off as a personal attack. “You’re too stupid to realize we already tried that.”  The reality is…

Small Town People Don’t Brag, Do We?

In a small town, you aren’t supposed to brag about yourself, whether personally, at work or in business. One of the unofficial small town rules. Take you for example. You’re probably uncomfortable talking about your accomplishments. When you have a project or business to get out the word about, you try to walk the fine line of…

What to do when there’s a big crowd downtown, but no one is shopping

What can businesses do when big events come downtown that require the streets to be closed? Webster City, Iowa, is on the route of a cross-state bicycle ride. Maybe 8,000 people will get off their bikes and eat and enjoy entertainment. Because they are traveling on bikes, they probably won’t do much shopping. The number…