Author: Becky McCray

When you picture rural people, what comes to mind? While the common view of the rural US is basically older white people, the demographics are shifting. Racial and ethnic diversity are increasing in rural America. “Racial and ethnic minorities made up 21 percent of rural residents in 2014….Overall rural population loss (which was -0.2 percent…

I spent a couple of days touring Lake Arrowhead, California, meeting merchants and retailers, talking to residents, and holding a work session with the board of the Village Merchants Association. They have a ton of natural assets, great ideas, but have trouble getting the merchants to come together toward common goals. They’ve struggled to build…

My friend Paul Chaney asked me this, and I thought you might be thinking about it, too.  “Hi, Becky. I’m working with a group here in Natchez that is focused on figuring out ways to make it attractive to location-independent workers (that’s one group anyway; also, artisans, makers, the creative community). Also, interested to know…

The future of your town is in the crowd. You’re crowd-sourcing the kind of town you want to live in. But you can’t crowd-source until you have a crowd. So where does the crowd come from?  You draw a crowd with a big idea. You talk about it, you do things related to it, and…

Quick check: how much time do you spend thinking about the kind of town you’re moving towards, versus how much time you spend thinking about the past?  It’s going to take a crowd of people to build the kind of town you want to live in. The catch is you can’t attract a crowd of…

If Deb Brown and I put on a rural conference, it might look a lot like RuralX. Here is how they describe it themselves. “#ruralX stands for Rural Experience; a “come as you are” convergence of thinkers and doers with a desire to share creative energy, positive motivation and compelling new ways to “ruralize their…

No one creates jobs in a vacuum.  They need to connect to customers.  They need to connect to people at suppliers and service providers. They need to connect to people who help them think of the new ideas that generate new value that create more demand that lead to new jobs.  They need to connect…

I wanted to check in and make sure you’re getting all the bonuses you’re entitled to as a subscriber. Because we all love bonuses!  You don’t get the Small Biz Survival articles from Glenn Muske and Becky McCray (that’s me!) on small town business, entrepreneurship, tourism, marketing, and economic development, as well as the podcast…

Last week, I invited you to reach out to each other in the Brag Basket. And you did. So you get bonus points: Katy Kassian Paul and Brenda Anderson Lisa Harper (+10 for encouraging others) Hope Spano (+40 for encouraging!) Cindy Kelly (+10) Jeanne Cole (+10) Mary Pothast (+10) Bruce Dierking Katy F. Terry Cheyenne…

Did you know I think of you each week when I write these emails? I try to think of you so that what I write is the most useful and most personal it can be. Because of that, you might get the idea you’re the only one here. You’re not. It’s you and 2,142 of…

I operate with a set of assumptions about rural places and small towns. I want to share them with you so you’ll know what I’m assuming whenever I talk with you. (Yes, I know what happens when you assume. Call them basic beliefs instead of assumptions, if you prefer.) When I tell you that I…

I’m leading a workshop on becoming a more professional speaker. It has me thinking about why I speak. When you go to all the work of creating a conference or event, I know that you’re trying to serve the needs of your rural people. You want your participants to go on a journey. They should…