Author: Becky McCray

If you want your downtown to look lively and like a good place to be, you need to fill in some of those empty windows. Yes, I mean the windows in those empty buildings, but I’m also talking about the nearly-blank windows you see in your service businesses and utilities. Just because they don’t have…

When I visit small towns like yours, I love to do a walk-through of the downtown. We always come up with better ideas and new ways to try them based on what we see.  A few ideas come up frequently enough that I wanted to share just a few of them with you today.  1….

Usually when I present the Idea Friendly Method, there is someone who thinks it won’t work for their problem or project. Usually, we find a way it can. One time, an audience member brought up housing. It doesn’t seem like our usual pop-up, temporary, experiment ideas would work here. But of course they will. Here’s…

If you’ve ever had to work as staff to a board, you’ll understand this one. A staff member was having trouble getting people to actually attend the board meetings. She wondered if a smaller board would be easier to gather. This was the discussion in a peer group that I was participating in as a…

When I share the Rural Jobs Creation Strategies, I talk about giving lots of awards for business successes and failures. It’s a great way to show that you value entrepreneurship of all kinds.  Not just one or two awards, but lots of awards. You want lots of entrepreneurship, right? You might give awards for…  Business…

In a couple of towns I’ve visited, locals complained to me about businesses that were using ugly hand scrawled promotional signs. Not attractive hand crafted carefully lettered signs, but the kind of temporary un-artistic and frankly ugly signs we sometimes use “just for now” in our business. Except “just for now” becomes “oh yeah, I…

Every town I’ve visited, you tell me you want more places to eat. I understand. We all get tired of our limited local choices.  Maybe this describes how it is in your town:There are only a few places to eat in town. They’ve been basically the same for a long time. They close early in…

Radio host Michael Libbie sat down for a lunch broadcast with my colleague Deb Brown. Every time he brought up a rural challenge, Deb would bring it back around to the positive, to some action we can take.  “You can’t positive attitude your way out of it,” Michael finally said.  Well you sure aren’t going…

When you hold events downtown, the businesses that aren’t located downtown sometimes feel left out. There’s one bank in Colfax, Washington, that figured out a great way to participate.  Remember I was telling you that the First Thursdays in Colfax are great at mixing the different crowds of people?  One of the local banks wanted…

When Deb Brown and I visited Forest County, Pennsylvania, our host was Julia McCray, who runs a B&B in Tionesta, PA and is not related to me as far as we know. Julia took us to lunch along with the owner of a local lodge. The two of them talked shop a little bit: new work crews staying…

Part of building an idea Friendly town is making it possible for different kinds of people to connect. When you create the events that get different groups to mix, you’re making your community stronger.  Colfax, Washington, has First Thursdays. Stores stay open later with sidewalk sales, booths pop-up on the streets and sidewalks, vendors sell…

Sometimes, when you hear the Idea Friendly Method, you think I’m asking you to do a lot of new things. I’m not. You’re doing plenty now, maybe more than enough. And you have the tools you need, right there in that phone in your hand.  You just need to shift your behaviors. Here’s what I…