Becky’s email newsletter

Katie McCaskey has lived a rural pattern that you’ll recognize. She grew up in a small town, left for education and opportunity, moved back to a different small town later, and started a business.  She’s come to see small towns as a center of opportunity, as a place where entrepreneurs can step up and make…

Last week, both my friend Rob and I took time out from all that demands our attention to spend time at conferences that energize us. We both work from our homes in small towns, so we both value that in-person time to focus and think. Even though we were at very different events, we got…

Last week, I mentioned Placemaking briefly. Let’s talk about it a bit more. Placemaking is all about the planning, design and management of the public spaces and assets in your town. When done right, placemaking involves asking the people who actually live and work there, who use the public spaces, what they need, and then…

Do you know what the most commonly asked question is at any of my talks? It’s always about dealing with the negative people, the people who say you can’t, the roadblocks. Jack Schultz calls them the CAVE people: the Citizens Against Virtually Everything.  I find that encouraging and discouraging all in one. It’s encouraging because…

I bring up tourism and economic development together for good reason. Tourism is a terrific strategy for small towns to stay alive, but people who are working on tourism in small towns tend to get looked down on by the traditional economic developers.  “Tourism doesn’t count as economic development. We go after traded businesses,” the…

I got a call from a freelance reporter today. She was assigned to write a positive story about the future of rural. Someone told her she should call me, so she did. It was hard, but I want you to know I showed some restraint, so I only kept her on the line for 30…

There’s one more reason I want you to start your own successful small business. It’s the only way I can help your town.  The assets in your small town are different from the assets in mine. The big problem in your town is different than in mine. It doesn’t matter if we’re a thousand miles…

Last week, when I said, “If you want to save your small town, open a small business,” what kind of business did you picture?  Did you picture a downtown retail store? One of a row of brick-fronted business, like in the logo up above? That seems to be the kind of small town business most…

Last week, we talked about saving your small town by showing support for your local businesses through your money and your words. I started to include “start your own business,” but knew I couldn’t do it justice in a quick paragraph. So let’s talk about it now. Want to help save your small town? Start…

Last week when we talked about Richard Florida and every town needing to have a narrow niche, my friend Rob Hatch said, “all of the information is amazing, but what do I do with it?”  Rob doesn’t work in economic development or tourism or the chamber of commerce. He is “just a business person” in…

Richard Florida is one of the most widely-read urban theorists, author of several books related to the Creative Class. He’s long been an advocate for urban areas, urbanization, and urban life. His writings have popularized a move towards focusing on the amenities needed to attract the Creative Class and thereby assure the future of your…

I got another “Can small towns be saved? Should we save them?” message this week. This time, it was from a high school classmate of mine. I gave him the same reasons I’m giving you. Time for the third installment of this series.   Reason we need small towns #3: Conservation and recreation.  The natural environment…