Becky’s email newsletter

When I was visiting Kendrick, Idaho, we brought together people from across 5 counties. I got to listen to a lot of great ideas as we walked around the downtown and brainstormed. Jessaca really wants to see a brewery open in her town, but she doesn’t want to open it herself. She’s been going around…

I spent the better part of an hour on the phone with a tourism colleague describing my town. I may have learned more than he did.  When we talked about the local tourism assets, I found myself starting with our old standbys: the natural resource assets from nearby areas, things like the state parks, sand…

Long before I arrived in Pullman, Washington, I’d heard of the Mimosa Building. Everyone I talked to mentioned what a wreck it is.  “Just wait until you see it,” one man said. “It’s the first thing everyone notices and mentions.”  “It’s been just like this since the flood in the ’90s,” another man said. “Sitting…

In a couple of conversations lately, entrepreneur courses have come up. I love that people are teaching entrepreneurship, but it’s not enough.  What good is it to teach people how to be good entrepreneurs if you don’t make more places for them to try out tiny business ideas?  Right now, once they finish the class,…

When you’re trying to move from the old formal ways of the past, it can be tough to jump all the way to Idea Friendly in one big leap. I get that. Just don’t stop halfway there. I saw a couple of examples that I thought you’d like, not because they’re wonderful, but because they’re…

A reader wrote to me this week about an influx of low-income people into his town, using subsidized housing and other community services. He said a town council member had talked about them as “a drain on resources” and “dead weight.” I got angry when I read that. But it took me awhile to figure…

“Everything gigantic in American [retail] is about to get smaller or die.”James Kunstler, wrote that in 2013 in Business Insider. He said big retail was on the brink of a scale implosion. At the time it seemed a little outrageous. When I’d quote it in speeches, I’d couch it by calling him a “contrarian economist.”…

How many variations of this have you heard:  We’re so small, we can’t afford to let people duplicate effort.  It would be so much more efficient if we didn’t have so many overlapping projects.  If we just knew what everyone was doing, we could streamline things.  We already do something like that; why should we…

I thought you’d like this, from a recent local economic development newsletter that I received: “We just finished our annual business count. We use this comprehensive employment database to drive our economic development, planning and to keep aware of trends….We don’t include home-based or mobile businesses.”  Anyone else see something wrong with that or is…

The conversation over pie for breakfast in a tiny local cafe started with Mike telling me how small town retail, at least in his town of 1100, was really something from the past.  “They’d have to have some kind of economy of scale to survive now,” he said.  “No,” I said. “In fact, the smaller…

There’s a good reason I don’t make these emails easy for you to share on Facebook. I know you want to share them. You like the message, and you want to get it to more people. That’s good. Why on earth would I stand in your way?  Because I want people not to just read…

Last weekend, I spoke to an audience of mostly big city marketers in Tulsa. Despite our differences in scale, we all face some similar challenges. After all, we are all trying to sell some kind of change.  That struck a chord with Eric T. Tung, and he made this graphic on the spot:  Often, what…