Becky’s email newsletter

I heard from a reader who, along with some others, wanted to promote her community online. We talked a bit, and I said to test their ideas online right away.  Start by taking a photo that shows the way you want people to see your town, maybe dress it up in your favorite graphics program,…

Everyone has their own view of your town. And that’s fine.  You think your town should be promoted as an adventure base. Someone else wants to be old-timey hometown.  You want your town to have a microbrewery. Someone else doesn’t condone drinking beer.  You want a greenspace downtown. Someone else wants a farmers market to…

You’ve probably heard me say this one before: The best way to save your town is to start your own small business.  I have four reasons that back that up:  You’ll decide what values to put first More small businesses means more jobs* Locally-owned businesses are the key to local prosperity* You’ll return more of what…

In 2019, Kristina Vonberge’s town is going to face bridge construction and a major traffic detour. Yesterday she asked for ideas during the discussion session of our flipped webinar on the arts. People coming to town are going to have to detour 17 miles out of the way to get to town. How can she…

“When you get a mural, that’s it for your town. It’s going to die.”  I heard that a long time ago, but I don’t know how that got started. Maybe if your town has been struggling, someone will want to turn things around, and at some point someone is going to suggest painting a mural….

How many times has your town lost its economic reason for being?  Think back to the reason your town was founded. Did it start with farming or transportation? Maybe it was minerals or other natural resources. No matter what it was, I’m willing to bet that it’s not the prime driver in your town right…

Every small town struggles with finding enough volunteers for their projects and events. That’s what you told us on the Survey of Rural Challenges, and that’s what you tell me when we talk in person. You’re not alone. You may feel like you’re alone when it comes time to get things done, but you’re not…

You’ve heard me talk about “Take Small Steps” before. It’s part of the Idea Friendly framework. It’s how you and the crowd accomplish the big vision you have for your community. But not every small step is an Idea Friendly Small Step.  Here’s an example. When Deb worked at a chamber of commerce, they were…

Do you remember that I forgot to notice how much my town changed?  I bring this up because Stephen Koranda was telling me a bit about his work on marketing my small town. (Just over lunch. I’m not on the committee or anything like that.) Part of his job includes a slogan. You and I both…

During a downtown walk-through, a woman picked a quiet moment to ask me a side question.  “What do you think about diagonal parking?” she asked.  I allowed that I had no opinion on it.  “Oh. I thought in your travels you might have found… from other towns…” she said.  That’s when I stopped the entire…

Want to add a new level of interest to your downtown? Take advantage of your rooftop spaces.  In Oklahoma City, the Museum of Art has a rooftop space that they turned into a hangout spot complete with a bar selling drinks. I was invited up there for a get-together before a conference. They said it…

Delmont, South Dakota (pop 234), was struck by a tornado in 2015. Several people were injured, and the whole town was evacuated for safety. You could forgive the people of Delmont for despairing for the future of their town.  Clean up and repairs started, and the town slowly made progress on recovering. In the months…