Becky’s email newsletter

Dear Small Towns,  Stop reading the economic development RFP list of businesses asking you to compete with incentives to lure them in.  Love, Your entire town HowdyYou have more than enough to do to build local opportunity. You have plenty of potential business right here.  You could be focusing on supporting what Mark Riffey calls “Two…

How many variations of this have you heard:  We’re a small town; we can’t afford to let people duplicate efforts  It would be so much more efficient if we didn’t have so many overlapping projects  If we just knew what everyone was doing, we could streamline and eliminate all the conflicting events We already do something like…

I’m not a big fan of business plan or startup competitions. I especially don’t like shark-style pitch competitions. I do love that you’re taking action to support more startups and entrepreneurs. I like that you’re including training and support for everyone who participates. I can even live with the package of services you’re awarding as…

I heard from a reader who, along with some others, wanted to promote her community online. We talked a bit, and I said to test their ideas online right away.  Start by taking a photo that shows the way you want people to see your town, maybe dress it up in your favorite graphics program,…

Everyone has their own view of your town. And that’s fine.  You think your town should be promoted as an adventure base. Someone else wants to be old-timey hometown.  You want your town to have a microbrewery. Someone else doesn’t condone drinking beer.  You want a greenspace downtown. Someone else wants a farmers market to…

You’ve probably heard me say this one before: The best way to save your town is to start your own small business.  I have four reasons that back that up:  You’ll decide what values to put first More small businesses means more jobs* Locally-owned businesses are the key to local prosperity* You’ll return more of what…

In 2019, Kristina Vonberge’s town is going to face bridge construction and a major traffic detour. Yesterday she asked for ideas during the discussion session of our flipped webinar on the arts. People coming to town are going to have to detour 17 miles out of the way to get to town. How can she…

“When you get a mural, that’s it for your town. It’s going to die.”  I heard that a long time ago, but I don’t know how that got started. Maybe if your town has been struggling, someone will want to turn things around, and at some point someone is going to suggest painting a mural….

How many times has your town lost its economic reason for being?  Think back to the reason your town was founded. Did it start with farming or transportation? Maybe it was minerals or other natural resources. No matter what it was, I’m willing to bet that it’s not the prime driver in your town right…

Every small town struggles with finding enough volunteers for their projects and events. That’s what you told us on the Survey of Rural Challenges, and that’s what you tell me when we talk in person. You’re not alone. You may feel like you’re alone when it comes time to get things done, but you’re not…

You’ve heard me talk about “Take Small Steps” before. It’s part of the Idea Friendly framework. It’s how you and the crowd accomplish the big vision you have for your community. But not every small step is an Idea Friendly Small Step.  Here’s an example. When Deb worked at a chamber of commerce, they were…

Do you remember that I forgot to notice how much my town changed?  I bring this up because Stephen Koranda was telling me a bit about his work on marketing my small town. (Just over lunch. I’m not on the committee or anything like that.) Part of his job includes a slogan. You and I both…